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Chat with a client last week made me rethink how I present results
They told me their last agency just sent a PDF with numbers but never explained what they meant for the actual business. Anyone else find clients care way more about the story behind the data than the raw stats?
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king.jordan9d ago
The real game changer is timing not just storytelling. Clients get overwhelmed if you dump everything at once. I've started sending quick wins in Slack during the week then saving the big picture for monthly reviews. That way they see the moves happening in real time. Story matters but only if they're not drowning in noise first. Nobody has time to process a novel about data when they're putting out fires.
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kelly.robin9d ago
@king.jordan makes a killer point about timing being the secret sauce. The real trick is understanding that your client's attention is their most limited resource, so you gotta meter out the data like they're paying for every byte. Most people just vomit their whole playbook at once and wonder why nobody's vibing with it.
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