Hired a local SEO agency in Austin, traffic tripled but leads flat

Back in February I signed with this small agency that focuses on Google Maps optimization for service businesses like mine. They changed my landing pages from generic to neighborhood specific, added real photos, got me 40 new citations. Organic visits went from 1,200 per month to nearly 4,000 by August, which sounds great, but my phone calls actually dropped about 10% in that same window. Has anyone else seen this split between traffic and conversions, or is my offer just weak compared to the new visitors I'm pulling in?

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