I spent 3 months trying to get a simple monthly report set up with a new marketing agency.

3 comments

3 Comments

Oh my god, that's the perfect summary. They probably spent two months just picking a color for the "Monthly Impressions" chart that no one will ever look at. All you wanted was two numbers in an email, and they built a whole spaceship control panel that needs a login. Classic.

stella90413d agoTop Commenter

The real question is if the agency even tracked the right numbers in that dashboard, since most of them just report vanity metrics that make them look good instead of what actually matters to the client.

martin.margaret2mo ago

3 months for a simple report" screams process failure. I bet they built some crazy custom dashboard instead of just sending a PDF. Agencies overcomplicate to seem high value. They'll spend weeks on fonts in a deck but miss that you just need last month's ad spend and leads in a plain email.