Just realized how much agency review sites have changed since I hired a local web design firm back in 2021.

Three years ago, I found my agency on a big review site that just listed basic star ratings and a few comments. Last month, I needed a new marketing partner and noticed most reviews now have detailed case studies with real numbers, like a 40% increase in leads for a client in Austin. The whole process felt more transparent, but also a bit overwhelming with so much info. How do you guys sort through all the detailed reviews to find a good fit?

3 comments

3 Comments

colesanchez10d ago

I used to skip over those long case study reviews because they felt like marketing fluff. Then I saw one for a Denver SEO agency that showed a 65% drop in cost per lead over six months with actual screenshots. Now I look for that level of detail first, because anyone can fake a five star rating. I skim for the specific results that match my own goals, like needing more phone calls versus just website traffic. It cuts through the noise way faster.

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ray_patel2710d ago

Which Denver agency was that, out of curiosity?

benwilliams10d ago

Ever notice how we do this with everything now, like checking reviews for a toaster? We've all learned to hunt for the real proof behind the words.