Our agency's social media went from crickets to a 40% engagement bump after we stopped posting at 9 AM and moved to 7 PM.

The analytics showed our audience of night shift workers and gamers, like me, were only online after dinner, so we shifted the whole schedule and saw the change in under a month, anyone else have to completely flip their posting times for a specific crowd?

2 comments

2 Comments

mary30918d ago

Yeah I read a blog post that said most people scroll after work, not before.

casey_harris9818d ago

Always figured mornings were best, but your data on night workers makes total sense.