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Question about that ad agency I visited in Austin last month
I was in Austin for a conference and stopped by a small agency called Route 66 Creative. Their whole office had this weird energy, like everyone was moving slow but getting tons done. They told me they cap client meetings at 30 minutes max, no exceptions. I asked how they handle big clients and the owner said 'if they can't explain it in 30 minutes, it's not ready.' It got me thinking about how much time I waste in hour long calls. Has anyone else tried cutting meeting times and seen better work come out of it?
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