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The agency's case study cited a $12,000 ROI from a campaign I know never ran
I pulled their public portfolio PDF from 3 months ago and cross-checked the client's website, the project timeline didn't exist at all, so has anyone else caught agencies straight up inventing numbers in review materials?
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lindahunt2mo ago
Guess that $12k was just sitting in the spreadsheet fairy fund, kind of like my uncle's "totally real" yacht that only exists in his stories. Nice detective work, now the only mystery left is how they print money for campaigns that never left the drawing board.
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