The week my campaign manager ghosted me after a bad landing page test

Last Thursday I was running a split test on two different landing pages for a client in Seattle. The first version had a 12% conversion rate, the other one tanked at 3%. My campaign manager just stopped replying to my Slack messages that same afternoon. No explanation, no handoff. I had to scramble to find the data myself from Google Analytics and figure out what went wrong with the low one. Has anyone else had an agency contact disappear on them mid-project like that?

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ward.mason5mo ago

Yeah, "tanked at 3%" - that test is a real bummer. People ghost when things go south, happens all the time.

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singh.jessica5mo ago

Oh man, that's brutal. Having a backup system saved me when something similar happened - I started keeping my own notes in a shared doc every time I ran a test, so even if the agency bailed I had the numbers right there. Really sucks to lose that support mid-project though.

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