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Unpopular opinion: that 3 month retainer change at my agency was not the win we pitched it as
I went back and looked at our client's reporting from January to April and the numbers looked great, like 40% more organic traffic great. Then I pulled the actual lead forms and the calls tanked by half over the same stretch. Turns out the agency swapped us to a 3 month retainer and just started pumping out blog posts on stuff nobody searches for, so the traffic came from random long tail junk. If you're reviewing an agency, check leads and not just traffic, has anyone else seen an agency hit their traffic goal while your actual pipeline went quiet?
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