Overheard a customer at my shop in Spokane say they'd never pay more than $4 for a loaf

They were talking to a friend about how bread is just flour and water, so it should be cheap. It hit me how many people don't get the cost of good ingredients, time, and skill. I use a specific organic flour that costs me $35 for a 50lb bag, and that's before yeast, salt, and my oven's power bill. How do you guys explain your pricing to customers who think it's too high?

2 comments

2 Comments

noah2482d ago

Honestly that "good ingredients, time, and skill" line gets thrown around a lot. Tbh most people buying bread just want something to make a sandwich with, they aren't looking for a life changing artisanal experience. It's flour and water, you even said it yourself. Maybe the pricing disconnect is because not everyone needs or wants the fancy organic stuff.

alicecooper2d ago

Like noah248 said, most folks just want sandwich bread, not a fancy lesson in flour costs.