Got told my reviews were too long and detailed, had to rethink everything

I used to write these massive reviews with every tiny detail about a product, like how the box arrived and the exact thread count on a towel. Then someone commented that my reviews were hard to read and they just scrolled past. After that I started keeping them to 3-4 sentences max, just the important stuff like did it work and how long it lasted. My helpful votes actually went up after I made them shorter, which was surprising. Has anyone else found that shorter reviews get more traction?

2 comments

2 Comments

blake43227d ago

Haven't you found that cutting out the fluff makes people trust your reviews more? I do the same thing now, just stick to the bare bones like did it arrive broken or did it stop working after a month. People don't need to know about the box condition or the packing peanuts unless something was actually damaged. My shorter reviews get way more thumbs up and comments asking for follow-ups. The trick is to just hit the main pain points and then move on.

taylor17427d ago

Totally. "Main pain points" is exactly it, people are so overloaded with info now they just want the quick dealbreaker checklist before they buy anything. It's the same reason nobody reads past the first sentence of an email anymore.