Tried shadowing a marketing manager for a day and ended up in a 90-minute meeting about font choices for a brochure

I sat there watching 8 people debate serif vs sans-serif for an hour and a half, which taught me that some career paths are way more about tiny details than I ever realized, but does everyone really spend that long on a single letter shape?

2 comments

2 Comments

ruby_murphy13d ago

I see it differently. Font choice genuinely matters more than people think because it affects how easy something is to read and how trustworthy it looks. If a brochure has bad kerning or a hard to read font, people just toss it without reading a single word. Those 90 minutes probably saved the company from printing thousands of brochures that nobody would take seriously. The meeting sounds excessive for sure, but brand consistency and legibility are real concerns that affect sales and customer trust. Sometimes the small stuff is actually the important stuff when you're representing a company's image.

allen.william12d ago

Expand on Ruby's point here because she's totally right. Good typography is basically invisible, but BAD typography sticks out like a sore thumb and makes people lose trust instantly. When I see a flyer with letters too close together or a font that looks like a child's handwriting, I automatically think the business is amateur hour. @ruby_murphy is spot on that those 90 minutes on kerning probably saved them from a whole lot of wasted paper and a reputation hit. It might LOOK like nitpicking from the outside, but these small details actually tell customers you care about quality.