My mentor told me to quit doing scalp massages on every single client, and I argued with her for 20 minutes
She said I was wasting 10 minutes per appointment on clients with fine hair who actually needed a protein treatment more than circulation, and my retention rate went up 14% in two months at my chair in Boise. Any of you still doing the full massage on every shampoo or did you split it by hair type too?
The massage thing might also depend on how you book your day. If your chair turns every 45 minutes, those 10 minutes are actually cutting into your buffer, so you are always running behind and clients feel rushed even when the hair looks good. Splitting by hair type is smart, but the real win might be matching the service to the time slot so fine hair clients get the protein talk and the scalp rub goes to the clients with dry or tight scalps who notice it. Curious if your booking software lets you add a note per client so you remember which one gets what without guessing every time.