Pro tip: I watched a startup burn $50k on Facebook ads in 3 months

Was at a meetup in Denver last week and this guy was going on about how his food delivery app failed. He told me they spent $50k on Facebook ads from January to March and got maybe 200 signups total. The problem was they never tested their landing page before launching the campaign. Anyone else seen a company blow their whole budget on ads without checking if the product even works first?

2 comments

2 Comments

williamt441d ago

I watched a startup burn $15k on Google ads with a broken checkout button.

karenhenderson1d ago

Totally agree with you. I remember a local ecommerce store near me that dumped their whole marketing budget into Instagram ads but never checked if their site even loaded right on mobile. Turns out the product images were broken and the checkout button was hidden behind a popup. They spent like 8 grand before anyone told them.