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Why I think the 'pivot fast' gospel is killing good startups and $18k taught me that
Everyone in this community loves to say fail fast and pivot, but I watched a friend's meal kit startup in Denver die because of it. They had 340 subscribers and steady growth, then a mentor told them to jump into office catering because it was the hot thing. Nine months later they had burned $18,000 on new kitchen space and lost half their original customers who felt ignored. When I asked the founder why he switched he said 'we had to chase the bigger market' and that line stuck with me. The original business was small but working, and nobody ever asks if the pivot is actually the problem. Has anyone here seen a startup die from too much pivoting instead of not enough?
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