Rant: my Google Ads rep talked me out of 90 percent of my keywords and my cost per lead fell from $61 to $24

Wesley Gonzalez · 2026-09-29T22:15:04.170254+00:00

Three months ago a rep from Google looked at my campaign for a plumbing company in Akron and showed me that most of my clicks came from words that had zero to do with emergency drain calls. We cut the keyword list way down, turned off search partners, and in eight weeks the cost per lead went from $61 to $24 while booked jobs stayed about the same. Has anyone else had a rep actually save them money, or did I just get lucky with this one?

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Rant: my Google Ads rep talked me out of 90 percent of my keywords and my cost per lead fell from $61 to $24 | Digital Marketing - Guest Forum