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Showerthought: my Google Ads account burned $400 in a weekend because I forgot one negative keyword
I was sitting on my couch in Denver on a Sunday morning, coffee in hand, when I opened the Ads app and saw the damage. My little side business selling dog bandanas had spent $400 in two days on clicks from people searching for actual dogs for sale. I had added broad match keywords like "cheap dog stuff" and never thought to add negatives, so Google happily showed my ads to everyone hunting for puppies. I panicked, paused the whole campaign, and spent the next 90 minutes building a negative keyword list with about 60 terms. After that I set a $15 daily cap and turned on phrase match only, and my cost per sale dropped from $38 to $11 over the next two weeks. Has anyone else ever nuked a budget on dumb search terms, and what is your go to way to catch it before it gets that bad?
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