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Stop optimizing landing pages before fixing your tracking, I just found 40% of my Shopify conversions were ghost orders
Spent last week digging into why my September ad results looked amazing but my bank account disagreed, turned out a broken UTM tag in my Meta campaigns was double counting every checkout from one city, does anyone else audit their analytics setup before touching their copy?
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linda3353d ago
Honestly this hits so hard, I spent a whole month last year optimizing my checkout page while my GA4 was silently dropping every sale from mobile users. Tbh I only caught it because my bank statements showed way fewer orders than my dashboard, and it turns out the tracking code was loading after the button click. Now I do a full analytics check every single month before I even look at copy, it saves me so much wasted effort and fake confidence.
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