G
8

Had a client shred my design file and it actually taught me something

I do freelance graphic design and had a client last month who didn't like my font choices. She literally sent back a screenshot with red circles and wrote "this looks like a ransom note." I was pissed at first but then I realized she was right about the mix of sans serif and script fonts being jarring. Now I stick to 2 fonts max per project and build a simple style guide before I start anything. Anyone else get hit with harsh feedback that ended up improving their work?
1 comments

Log in to join the discussion

Log In
1 Comment
veramartin
veramartin17h ago
Started doing the same thing after a client told me my presentation looked "like a yard sale gone wrong." She was not wrong at all. Now I send a quick style sheet with font pairings upfront before touching a single design. It saves so much back and forth because they can approve the look before I invest hours in it. I also learned to ask for brand guidelines or examples of things they like before starting. That "ransom note" comment probably stung but honestly it sounds like she helped you dodge bigger headaches later on. Harsh feedback that's specific is actually gold.
2